Keeping Watch Postcard Series
Created for Florida SHOTS, this mailer series highlights the dedication of healthcare professionals in keeping watch over their patients. As Art Director, I conceptualized, illustrated, and designed the series to bring this message to life with a vibrant, playful aesthetic inspired by classic Florida postcards.
This illustrative campaign ran for over a year as a series of five mailers, each printed on textured paper to enhance the vibrant, hand-drawn designs.
Created in 2021 with Brunet-García Advertising
Creative Director - Aerien Mull
Associate Creative Director - Cassie Deogracia
Art Director - Drea Olivera
Copy Writer - Jorge De Jesus