About

Creative and strategic bilingual Art Director with over five years of experience in campaign development, design, illustration, and brand identity. As Art Director for the FEMA New Mexico Wildfire Recovery campaign, I conceptualized and executed a design system that deeply resonated with affected communities. I have also led creative efforts for the Centers for Medicare & Medicaid’s (CMS) Hispanic Medicare Open Enrollment (OE) Campaign (2021–2023), illustrated direct mail initiatives for the Florida Department of Health, played a key role in the Florida SHOTS website redesign, and designed for multiple Centers for Disease Control and Prevention (CDC) divisions.

Skills

Advertising, Art Direction, Branding, Brand Strategy, Campaign Development, Digital, Identity, Illustration, Infographics, Logos, Long-Form, Packaging, Photo Retouching, Print / OOH, Social Content, UX, Website Design

Employment History

Art Director
ForsMarsh | 2023 – Present

• Collaborated on direction for national public health campaigns, overseeing design strategy and execution across digital, print, and social platforms.

• Conceptualized and developed visually compelling brand identities, ensuring consistency across all media.

• Art directed and executed key initiatives, including the FEMA New Mexico Wildfire Recovery campaign and CMS Hispanic Medicare Open Enrollment campaigns (2023).

• Expanded ForsMarsh’s social media presence by redesigning the company podcast branding and creating impactful observance posts.

Junior Art Director
Brunet-García, Jacksonville, FL | 2021 – 2023

• Illustrated the 2023 Florida SHOTS direct mailer campaign for the Florida Department of Health and contributed to the website redesign as part of a brand refresh.

• Developed creative concepts and advertisements for the Hispanic Medicare Open Enrollment Campaign for the Centers for Medicare & Medicaid (CMS).

• Designed and reimagined the layout of key documents and guides for CDC’s National Center for Injury Prevention, including the Compendium of Effective Fall Interventions and My Mobility Plan for Motor Vehicle Safety.

• Created logos, graphics, and digital ads for CDC’s Division of Overdose Prevention (DOP) and the Overdose Resource Exchange (ORE) program.

• Assisted in producing digital ads for B|G’s COVID-19 Vaccination Pediatrics Campaign for CDC’s National Center for Immunization and Respiratory Diseases (NCIRD).

Contract Graphic Designer
Freelance | 2020 – 2021

• Rebranded TriageLogic, a 24-hour clinical call center and database, by developing a comprehensive UX/UI design system to guide web developers in enhancing the user experience.

• Provided design solutions for various clients, specializing in branding, digital design, and marketing materials.

• Developed social media graphics and promotional materials for small businesses and organizations.

• Photographed and edited product images, designed packaging (PDQ trays, hang tags), and collaborated on catalog production and product presentations for 4Seasons Global.